News and Upcoming Events

Christmas Hours! Closed 24th and 25th!!

Share The Love 2017 Was A Success!

Suabru and it's retailers have donated millions of dollars over the past few years and this one one was no exception! With Meals on wheels alone receiving over $12 Million dollars over the past 9 years! We are always excited to take part and help donate locally as well.

See Below for more charities that are assisted with the Share the Love Event!

Here are some pictures from the Event:
Meals on Wheels Donation

Roane County Animal Shelter

Share the Love Charities:

CASA our local organization:
If you choose CASA Earl Duff Subaru will donate an extra $50


Make A Wish

Meals on Wheels

National Park Foundation
Presenting The All New 2019 Subaru Ascent!

2019 Subaru Ascent will be either 7 or 8 Passengers. Available with an incredible amount of equipment and technology.


Standard Symmetrical All-Wheel Drive + SUBARU BOXER® engine

Designed for optimal balance and an even distribution of power for maximum traction, standard Symmetrical All-Wheel Drive makes for exceptional stability, impressive efficiency, and a quick response to driving conditions.

The all-new Direct-Injection Turbocharged SUBARU BOXER® engine delivers 260 hp and 277 lb.-ft. of torque. And with 19.3 gallons of fuel capacity, it puts almost any destination within reach.

Check out This beautiful new interior!

2017 Subaru Share The Love:

We are gearing up for share the love and it's kicking off wonderfully! This event runs from Nov 16, 2017- Jan. 2, 2018. Subaru is donating $250 for every new Subaru vehicle sold or leased to one of the charities you pick from the ones available.

Here are the available charities:

CASA our local organization:
If you choose CASA Earl Duff Subaru will donate an extra $50


Make A Wish

Meals on Wheels

National Park Foundation


Pet Adoption Event Was a hit!

Our Pet adoption went great here at the store! The Next one will be at Roane County Animal Shelter Dec 9th from 9:00 AM -4:00 PM.

New 2018 Forester Black Edition is Coming!

 It's (Subaru's) offering comes in the form of the 2018 Forester Black Edition.

The package is only available on the 170-horsepower, naturally aspirated, Forester 2.5i Premium. It also costs an extra $1,150. For that money, you get the following in the eponymous color: 18-inch wheels, fog light trim, badges, mirror caps, and the grille. Inside, the interior is also black. The steering wheel and shifter are leather-wrapped, and the upholstery is cloth with faux leather bolsters. The package isn't all aesthetics, though. It also comes with steering LED headlights and paddle shifters for the CVT, allowing the driver to pick from six preset ratios. The latter feature was previously exclusive to the turbocharged Forester 2.0XT.

The package also comes on the heels of the 2018 model introduction. There aren't many notable updates to this year's Forester, however. All trim levels except Touring increase in price by $200. All Touring models jump by $1,795. The Touring's large price jump comes with now-standard reverse automatic emergency braking and high-beam assist. The 2.0XT Touring also now has torque vectoring similar to that in the WRX line.


Come out and Support the Princess Theater!!!



Sat 10 AM · Earl Duff Subaru · Harriman, TN

During our Pet Event on Oct. 17th, we will be taking pictures of the newly adopted pets and anyone that would like to bring their furry friend down for pictures! We encourage you to bring your pets down to hang out and for pictures even if you aren't adopting! We will be charging $5 for pictures and we will send them to your email address. 100% of the money will be donated to Roane County Animal Shelter! We will also be making dog treats and selling them for the same amount! Any donations of food or money are welcome of course! Please LIKE,SHARE AND COMMENT, for a chance to win a free picture and bag of treats! ‪#‎SubaruLovesPets‬

Earl Duff Subaru's photo.

Share The Love

Annual Canned Food Drive

Bring in 3 cans of Food or a Bag of Dog/Cat Food and Get $5.00 off of Your Service Bill


The mission of the National Court Appointed Special Advocate (CASA) Association, together with its state and local members, is to support and promote court-appointed volunteer advocacy so that every abused or neglected child can be safe, establish permanence and have the opportunity to thrive."

Roane County Humane Society Needs You!
They are currently in Urgent need of Foster parents. Call Freddie @ 865-376-2474

Roane County Humane Society
109 Bream Lane
Kingston, TN 37763
Phone: 865-376-2474


2014 Customer Appreciation Event Pics and News Coming Soon!!!

4th Annual Customer Appreciation Meet

August 24th we held our 4th annual customer appreciation meet.  We had an incredible turnout with 50+ cars showing up.  We had everything from a Subaru Brat and GL to Brand new STI's.  As usual we had great support from Knoxville Subaru Owners Club (KSOC) who and many members show up in their great sounding subies.  We also had Mitchell Branch make the trek all the may from Oregon to be with us!  Thank you to all who support us all year long and continue to buys cars from us and have service done here!

Love Strikes Twice!

Subaru has some incredible offers right now on Certified Pre Owned vehicles. Take advantage of these offerings and save yourself a little money in the process. This has been a great year for Subaru and for our customers!

Check out some of these advantages when you purchase a certified Subaru.

Certified Pre-Owned

  • 7-year/100,000 mile Powertrain plan
  • No deductible[1]
  • Factory-backed coverage

  • CARFAX Vehicle History Report and Buyback Guarantee
  • 24/7 Roadside Assitance
  • 152-point inspection and reconditioning

1 No deductible applies to standard security plans only.

All-new 2013 Subaru BRZ Awarded IIHS 2012 TOP SAFETY PICK

New Subaru BRZ sports car earned highest-possible rating in IIHS evaluations

Subaru remains the only car manufacturer with 2012 IIHS TOP SAFETY PICKs for all models

CHERRY HILL, N.J., Sept. 10, 2012 -- Subaru of America, Inc. today announced that the Insurance Institute for Highway Safety (IIHS) has recognized the all-new 2013 Subaru BRZ as a 2012 TOP SAFETY PICK. Subaru remains the only manufacturer with 2012 IIHS TOP SAFETY PICKs for all models.

The all-new 2013 BRZ earned a "good" rating ? the top rank ? in the moderate overlap frontal, side, rollover and rear impact evaluations.

"With BRZ, Subaru has brought back the affordable sports car; and FHI engineering in the product has led not only to great driving fun but also top safety marks," said Thomas J. Doll, executive vice president and COO, Subaru of America, Inc. "We are passionate and uncompromising in our commitment to safety. Subaru is thrilled to continue as an industry leader in this area."

The TOP SAFETY PICK recognizes vehicles that, in IIHS testing, do the best job of protecting people in front, side, rear, and now rollover crashes based on 'good' ratings in each category. The IIHS ranks in terms of Good, Acceptable, Marginal and Poor, with 'good' as the top rank possible in Institute tests. Winners also must have electronic stability control.

"For three years running, Subaru is the only automotive manufacturer with the distinction of earning IIHS TOP SAFETY PICK awards for every model it builds," said Institute president Adrian Lund. "It's tough to win, and we commend Subaru for making safety a top priority."

About IIHS

The Institute's frontal crashworthiness evaluations are based on results of a moderate overlap frontal crash test. Each vehicle's overall evaluation is based on measurements of intrusion into the occupant compartment, injury measures recorded on a 50th percentile male Hybrid III dummy in the driver seat, and analysis of slow-motion film to assess how well the restraint system controlled dummy movement during the test.

Side evaluations are based on performance in a crash test in which the side of a vehicle is struck by a barrier moving at 31 mph. The barrier represents the front end of a pickup or SUV. Ratings reflect injury measures recorded on 2-instrumented SID-IIs dummies representing a small (5th percentile) woman, assessment of head protection countermeasures, and the vehicle's structural performance during the impact.

Rear crash protection is rated according to a two-step procedure. Starting points for the ratings are measurements of head restraint geometry -- the height of a restraint and its horizontal distance behind the back of the head of an average size man. Seat/head restraints with good or acceptable geometry are tested dynamically using a dummy that measures forces on the neck. This test simulates a collision in which a stationary vehicle is struck in the rear at 20 mph. Seats without good or acceptable geometry are rated poor overall because they can't be positioned to protect many people.

In the roof strength test, a metal plate is pushed against 1 side of a roof at a constant speed. To earn a good rating for rollover protection, the roof must withstand a force of 4 times the vehicle's weight before reaching 5 inches of crush. This is called a strength-to-weight ratio. For an acceptable rating, the minimum required strength-to-weight ratio is 3.25. A marginal rating value is 2.5. Anything lower than that is rated poor

Subaru of America, Inc. Continues Hot Streak As August Sales Mark Nine Consecutive Months Of Gains

- August sales 35% increase over 2011

- Year-to-date sales of 217,780 a 25 percent increase over 2011

CHERRY HILL, N.J., Sept. 4, 2012 -- Subaru of America, Inc. today reported sales of 28,293 vehicles for the month of August. The company also reported year-to-date sales of 217,780, which represents an impressive 24.7 percent increase over prior year.

Sales for newly-refreshed Outback and Legacy models have increased 49 percent and 18 percent for the month respectively. Sales for the all-new Impreza -- America's most fuel efficient all-wheel drive vehicle -- have increased 150 percent year-to-date.

"Subaru is giving consumers exactly what they want ? no-compromises, safe, and fun to drive vehicles," said Thomas J. Doll, executive vice president and COO, Subaru of America, Inc. "Our all-wheel drive SUVs and sedans are hitting the sweet spot for buyers. We are also seeing an overwhelmingly positive reception for the newly-introduced BRZ sports car and expect similar sentiment when XV Crosstrek hits the showrooms this month."

September Sales

"Our strong sales are a result of Subaru owner loyalty and buyers coming to the brand for the first time," said Bill Cyphers, senior vice president of sales, Subaru of America, Inc. "The mix of brand loyalty and new Subaru buyers represent a healthy foundation for aggressive sales growth we expect to achieve this year."

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