The 2018 Subaru Love Promise Customer Commitment Award

We've been nationally recognized for our dedication to our customers and the Subaru Love Promise.

We're honored to receive the 2018 Subaru Love Promise Customer Commitment Award. This award nationally recognizes Subaru retailers who demonstrate excellence in all areas of customer-focused performance. It highlights exceptional customer service that builds lifelong relationships with Subaru owners.

The 2018 Subaru Love Promise Customer Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Earl Duff Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Roane County Humane Society
Bowers Elementary School
C.A.S.A, Courts of Praise Food Bank

 Subaru Love Promise Heart

Love Promise Stories from Earl Duff Subaru

Harriman Historic Carnegie Library 2018 SRP  –  Connie M

Harriman Historic Carnegie Library 2018 SRP

Earl Duff Subaru is committed to the children of Roane County. For the past three years, Tim Duff and his team have supported our Summer Reading Programs at the Harriman Historic Carnegie Library. They have made it possible for kids to continue to read and learn throughout the summer months. Kids who continue to read will succeed! Because of their commitment to the kids, I bought my car from them! I tell everyone what they have done for the kids. From bicycles, to bounce houses, to performances, to computers, to keyboards, guitars, leap pads and more! I am proud to have Earl Duff Subaru in Harriman,Tennessee! You ROCK!

A blessed life with a lot of living yet to do.....  –  Judi C

A blessed life with a lot of living yet to do.....

I am new to the Subaru world tho I have been giving serious thought to this purchase for a few years now which I think that with my passions, this will be the perfect car for me. After retiring from my job of 30 years which I can't not say enough how blessed I have been to have had a job that let's you retire at a younger age with full benefits, I scored the best job ever which is working with Hospice patients....I place volunteers in their lives to help support the patients and their families during one of the most difficult times of their lives. Also, both personally and professionally, I am also a MONSTER advocate for our Veterans. It is my mission to make sure they are honored for their service and that they die with dignity and not alone. I find it a blessing and an honor to meet and celebrate the lives of those who fought selfishly for our freedom. And what better vehicle to get me to the homes of each of our patients. I have also joined an amazing group of people (Quilts of Valor) who make beautiful quilts to present to our Veterans to thank them for their service and to help heal. I can't sew yet but I am learning and I needed one cool vehicle to help me get that machine to our meetings. I joined, like Subaru, because I believe in giving back! My personal life, I am a traveler ... Oh, do I travel! And for what? It's all about the music! I love my music and attend concerts all over the country. And it must ROCK before I ROLL! I needed something that I knew could get me there safely and me still be COOL!!!! It was the Harman Kardon stereo that sold the 2018 Crosstrek for me. It's almost like you read my mind..... When I walked into the dealership where I bought my car and saw the presentation of all the charities Subaru supports (most of which I already do too), I knew I was making the right decision and honestly, didn't care at that point if there was a better deal, I was exactly where I needed to be (Earl Duff) and that Rocky was the person I wanted to 'trade' with ....... I can't wait to see what the next part of where my life goes but I plan on introducing this vehicle to every Veteran I encounter and honor, while supporting hospice families, driving a lot miles traveling from show to show and meeting some of the other cool members of the Subaru family..... I think that with Subaru's passions to give back and mine and the need for adventure means we are a perfect match! I LOVE MY CAR! So, my story ..... it got many more chapters before it's finished and thrilled you guys are along for the ride. Thanks for asking and I promise to represent you well and with loads of photos! ......... Judi

Life is important  –  Elizabeth B

Life is important

I was diagnosed in 2004 with Promylocytic leukemia. On Aug. 1, 2004 I coded at that time I was 33 years old, it was one day before my birthday. So what I am saying, and your saying what is the issue. Well one is life, 2 is show everyone that your a fighter. So don't give up. In my picture I have my survivor shirt on 13 years, and with the purple hair.

Subaru Loves Learning Book Drive August 1 - 31  –  Danielle S

Subaru Loves Learning Book Drive August 1 - 31

Join us in our Subaru Loves Learning initiative during the month of August! We are partnering with the American Association for the Advancement of Science (AAAS) in donating science books to Harriman Middle School in the Roane County school district. All of the books that will be donated have been recognized by AAAS as some of the best science books in their field. Contact us to learn more information.

Saving the World!  –  Benjamin R

Saving the World!

As part of the Subaru Love Promise Event, for the month of April, Earl Duff Subaru called on it's amazing customers and community for our "E-Waste Recycling Event". We invited everyone to drop off old TVs, unwanted computers and other discarded electronics to be recycled. As always, our great customers came through once again and filled two giant 4'x4' boxes with old electronics! It took 4 men to load it all on the truck! Earl Duff Subaru is so proud to be representing a brand like Subaru, who takes environmental responsibility so seriously by offering everyone easier accessibility to do their part!And thanks to our amazing customers for their donations that helped keep over 1,000 lbs of recyclable materials out of landfills!

C.A.S.A Parternership  –  Cindy L

C.A.S.A Parternership

Earl Duff Subaru is dedicated to making our community a better place and helping children in need. Here at Earl Duff Subaru, with our dedication to C.A.S.A. of the 9th Judicial District, we were able to raise money for children in need. C.A.S.A. works extremely hard to recruit, train, and supervise volunteers to serve the best interest of abused and neglected children in the family courts. Earl Duff Subaru once again chose C.A.S.A. as our local charity for the annual Share the Love Event. We hit a new all time record and raised over $10,000 to donate to this great organization! We are so very proud and thankful, to have such a great Subaru family that contributed to reaching this outstanding feat! If anyone would like to make a donation or become a volunteer to C.A.S.A. of the 9th Judicial District, please contact Earl Duff Subaru in Harriman, TN, and we will most certainly get you all of the information necessary to donate or volunteer! Earl Duff Subaru is so proud to be involved with such a great organization and will continue to be a partner for many years to come and help improve the future of the youth in our community! Earl Duff Subaru will continue to partner with C.A.S.A. and other local charity organizations to better our community!

April 1-30, 2015 E-Waste Recycling Event  –  Molly M

April 1-30, 2015 E-Waste Recycling Event

Throughout the month of April, we are hosting an E-Waste Recycling Event in our store to collect unwanted electronics. We've arranged to work with a company who will responsibly collect, re-purpose, and recycle your electronic waste. Help us protect our environment. Just show up with your E-Waste and we'll do the rest! The first 50 customers who contribute will receive a complementary environmental badge of ownership. We will accept: LCD Monitors, Cell Phones, Laptops, Tablets, CRTs up to 40 inches, Video Games/Consoles, Fax Machines, DVD/VCR Players, Printers, Computer Peripherals, Switches/Routers, Cords and Wires.

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