What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

Subaru Love Promise Heart

Love Promise Stories from Earl Duff Subaru

Life is important  –  Elizabeth B

Life is important

I was diagnosed in 2004 with Promylocytic leukemia. On Aug. 1, 2004 I coded at that time I was 33 years old, it was one day before my birthday. So what I am saying, and your saying what is the issue. Well one is life, 2 is show everyone that your a fighter. So don't give up. In my picture I have my survivor shirt on 13 years, and with the purple hair.

Subaru Loves Learning Book Drive August 1 - 31  –  Danielle S

Subaru Loves Learning Book Drive August 1 - 31

Join us in our Subaru Loves Learning initiative during the month of August! We are partnering with the American Association for the Advancement of Science (AAAS) in donating science books to Harriman Middle School in the Roane County school district. All of the books that will be donated have been recognized by AAAS as some of the best science books in their field. Contact us to learn more information.

Saving the World!  –  Benjamin R

Saving the World!

As part of the Subaru Love Promise Event, for the month of April, Earl Duff Subaru called on it's amazing customers and community for our "E-Waste Recycling Event". We invited everyone to drop off old TVs, unwanted computers and other discarded electronics to be recycled. As always, our great customers came through once again and filled two giant 4'x4' boxes with old electronics! It took 4 men to load it all on the truck! Earl Duff Subaru is so proud to be representing a brand like Subaru, who takes environmental responsibility so seriously by offering everyone easier accessibility to do their part!And thanks to our amazing customers for their donations that helped keep over 1,000 lbs of recyclable materials out of landfills!

C.A.S.A Parternership  –  Cindy L

C.A.S.A Parternership

Earl Duff Subaru is dedicated to making our community a better place and helping children in need. Here at Earl Duff Subaru, with our dedication to C.A.S.A. of the 9th Judicial District, we were able to raise money for children in need. C.A.S.A. works extremely hard to recruit, train, and supervise volunteers to serve the best interest of abused and neglected children in the family courts. Earl Duff Subaru once again chose C.A.S.A. as our local charity for the annual Share the Love Event. We hit a new all time record and raised over $10,000 to donate to this great organization! We are so very proud and thankful, to have such a great Subaru family that contributed to reaching this outstanding feat! If anyone would like to make a donation or become a volunteer to C.A.S.A. of the 9th Judicial District, please contact Earl Duff Subaru in Harriman, TN, and we will most certainly get you all of the information necessary to donate or volunteer! Earl Duff Subaru is so proud to be involved with such a great organization and will continue to be a partner for many years to come and help improve the future of the youth in our community! Earl Duff Subaru will continue to partner with C.A.S.A. and other local charity organizations to better our community!

April 1-30, 2015 E-Waste Recycling Event  –  Molly M

April 1-30, 2015 E-Waste Recycling Event

Throughout the month of April, we are hosting an E-Waste Recycling Event in our store to collect unwanted electronics. We've arranged to work with a company who will responsibly collect, re-purpose, and recycle your electronic waste. Help us protect our environment. Just show up with your E-Waste and we'll do the rest! The first 50 customers who contribute will receive a complementary environmental badge of ownership. We will accept: LCD Monitors, Cell Phones, Laptops, Tablets, CRTs up to 40 inches, Video Games/Consoles, Fax Machines, DVD/VCR Players, Printers, Computer Peripherals, Switches/Routers, Cords and Wires.